Of course you can sue any reviewer, but be prepared for a lot of unexpected consequences. Of course, there has to be evidence - not just your hunch or suspicions. You will get a clinically fair if ruthless evaluation of your claim. If you have evidence that a fake review is planted by a competitor, present your evidence to site administrators. The site is not invested in vouching for the accuracy or legitimacy of every review, but only in providing a process where the numbers will tell the tale. The site believes that the erroneous reviews and posts will be outweighed by the consistency and quantity of the other reviews. The site does not care if some of the reviews of your business are wrong. The site is completely unresponsive to any threats or demands about defamation. The CG's are the value to be protected by site administrators and their focus is singular. It is not invested in your business, nor in having as many reviews as possible, or any other secondary consequences. The site is deeply invested in the efficacy and integrity of the CG's - and only that. I can tell you without reservation that the evaluation of any review by the site against the CG's is objective, fair, impartial and consistent. I have accomplished this for any number of CA licensed professionals and businesses (I accept ONLY State licensed businesses and professional services providers for this legal service) so I am speaking from first-hand experience here. But Yelp and similar sites have adopted very specific and explicit "Content Guidelines." If the CG's are violated by any review of your business, you have only to make your case persuasively and the site administrators will remove it. ![]() There is, of course, no possibility that Yelp or similar sites will let you simply opt out of the public discourse about your business.
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